As mentioned here and here, quoted from the NYT:
"Noted avant-garde film auteur, philanthropist and fashion designer, Alice"Bojangles" B----, said candidly in an interview with Fast Company that doughnuts are played out, too sugary and mostly, too round.
"What's with the shape? A circle with a hole in it? Come on - so predictable. Sheesh. I mean I get the whole campy - white trash thing, but can't the same effect be achieved with Rice Krispy Squares and Tang?"
She further criticizes doughnuts by calling them the "Hitler" of snack food and claiming responsible for keeping the working man down."